EFFICIENCY OF ENTERPRISE MANAGEMENT: CONCEPTUAL APPROACHES TO DEFINITION AND MEASUREMENT

Objective. The objective of the article is to form a concept for determining effectiveness enterprise management in competitive environment accordance with strategic goals management. Methodology. In process research, set general scientific methods and research techniques used: analysis, synthesis, generalization, induction, deduction, method analogies. theoretical methodological base study provisions theory management, economic diagnostics, as well systems efficiency. To systematize generalize numerical material study, tabular graphical analysis are applied. Results. article, based on main approaches scientists interpretation category "efficiency management", it determined that should be understood functioning current system, by comparing volumes resources (costs) consumed achieving results obtained. Based development two-level activity, proposed determine efficiency terms external (as basis business competitiveness market conditions) internal (determined cumulative financial potential resource approach formation). approbation assessing carried out materials PJSC "TsGOK" proved its viability. developed involves implementation number diagnostic stages: setting goals, defining key objectives; assessment areas: production, use fixed assets, personnel, materials, etc .; environment, conditions activity position market; indicators groups: assets; efficient management; monetary activities; liquidity strength; generalization efficiency, identification strengths weaknesses process; existing reserves; measures improve build up advantages.